CSR

Founded in loving memory of Pearl & Alyque Padamsee, the trust aims to devise a revolutionary system of education by using the creative arts.
This 2021, CREATE celebrates 19 glorious years since its inception in 2002 as a public charitable trust.
CREATE’s approach is holistic and aims to take learning out of the textbook and into the imagination, to make learning come alive!
CREATE’s empowerment programs of life skill training addresses the need through the medium of theatre and creative arts.

Vision

An inclusive world where every child irrespective of their challenges and economic background has access to equal opportunity to become productive members of society.

Mission

To empower and educate children from marginalized backgrounds with leadership, teamwork, self-confidence and communication skills through the medium of drama and the creative arts.

CREATE works in integration with many NGO’s for their upliftment and it also gives them amazing opportunities to work in plays by Ace Productions. Various NGO children along with children from the Ace Academy have been part of many Ace projects such as ‘Freedom’, ‘The Sound of Music’ and ‘Grease’.

Website : https://thecreatefoundation.org/

Pearl Padamsee, born Pearl Waiz, (1931–2000) was an Indian theatre personality, as a stage actress, director and producer of English language theatre in Mumbai, active in 1950s – 1990s.

Though tiny in size, she was always a bundle of energy. During her college days, she spent all her free time as an actress in rehearsals for college drama competitions. Later, she joined the Theatre Group of Bombay, starring in several productions.

In spite of being a busy mother and housewife, she electrified Bombay with her performance as the lead in Shakespeare’s The Taming of the Shrew directed by Alyque Padamsee. In 1960, Pearl attended LAMDA (London Academy of Music And Dramatic Arts). Pearl was a superb comedian and got the audience giggling in Jean Giraudoux’s Madwoman of Chaillot. She directed Alyque in the modern classic Death of a Salesman, written by Arthur Miller, and this became a turning point in her career. PP (as she was known) was now on her way to becoming one of the outstanding directors on the Indian theatre scene.

By 1969, Pearl was the queen of the Bombay stage. In 1970 she went solo, and produced and directed The Serpent. She then went onto direct and produce her first musical- Godspell, which she revived, thrice over. From plays as diverse as Bertolt Brecht’s Resistible Rise Of Arturo Ui and Measures Taken, to Dostoyevsky’s The Idiot, from The Elephant Man, to Equus, Pearl directed them all.

Pearl has also acted a few Hindi and English language films, including Hungama Bombay Ishtyle, Khatta Meetha, Baton Baton Mein, Junoon, Smothered Voices, Staying On, Aadat Se Majboor, Party, West Is West, The Perfect Murder, Ramayana: The Legend of Prince Rama (Voice), The Peacock Spring, Kama Sutra: A Tale of Love & Such a Long Journey.

Apart from this, Pearl found the time in her busy schedule to teach at 5 schools. She directed their mega productions of Oliver, Tom Sawyer, The Miracle Worker and scores of others, that served also as fund raisers for the schools.Pearl was a founder member of Sevadhan, one of India’s first Drug rehabilitation centres, and a friend, philosopher and guide to hundreds across the globe, through her column in the Femina, called Home Truths.

She was, to sum it up, the Little Lady who cast a Giant Shadow !!

Alyque Padamsee was an Indian theatre personality and ad filmmaker. He is probably best known in the English-speaking world for playing Muhammad Ali Jinnah in the film Gandhi.

Besides being involved in Indian theatre as an actor and producer, Padamsee was an advertising professional who once headed the advertising company, Lintas Bombay.

For 14 years, he was the Chief Executive who built Lintas India to be one of the top agencies in the country. He went on to become the Regional coordinator of Lintas South Asia. Known as the Brand Father of Indian advertising, He has built over 100 brands. He was the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising.
He was Chairman of the London Institute of Corporate Training at which he conducted courses on leadership training and ideation.

His best seller book on Advertising entitled A Double Life is prescribed in business schools.

Some of his famous brands created by him were Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc.

He is known to have directed over 70 plays in English language in India like Evita, Jesus Christ Superstar, Tuglaq, and his latest, Broken Images, which was invited to the Kennedy Center in Washington, DC in 2011. He was conferred the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi, and this January the Tagore Ratna. Internationally, he is known for his portrayal of Muhammad Ali Jinnah in Sir Richard Attenborough’s Gandhi.

He worked for the Citizens for Justice & Peace, the Citizens Action Group, and he was on the Advisory Council of the Indian Institute of Technology (IIT Bombay). Earlier he worked as Communications Advisor to Chandrababu Naidu, the former Chief Minister of Andhra Pradesh State. He was appointed to the Prime Minister’s AIDS Task Force.